Find Your Customer: Small Business Marketing Workshop

Date and Time

Wednesday May 21, 2025
8:00 AM - 9:30 PM EDT

8:00AM - 9:30AM

Location

Center for Family Life and Recovery
201 W. Dominick St., Rome, NY 13440

Fees/Admission

Free! Please pre-register.

Find Your Customer: Small Business Ma...

Description

The Rome Chamber is partnering with NYSTEC and IGNITE U NY to offer a FREE workshop for small business owners- Find your Customer: Small Business Marketing Workshop!

Join us for a workshop where we will discuss understanding your customer ecosystem, collecting customer data, and how you can take that information to generate sales. We’ll do this by teaching:

How to research your audience
How to collect data by connecting with your audience through direct outreach
How to use that data to develop products, marketing, and strategies that align with your customer base.

We’ll jump into what it takes to develop a business plan to successfully get loans for your small business so you can grow and scale.

We’ll do this by:

Giving you a basic idea of what is needed to develop a business plan based off your customer ecosystem.
Providing basic insight into what it takes to grow and scale your business.

This workshop will be presented by Diane Borghoff. Diane is a professional in assessing numerous early-stage products, services, processes, and techniques in various domains. Her career spans more than 15 years with expertise building business cases, marketing plans, mentoring Lean LaunchPad techniques and go-to-market strategies. These range from ideating creative, disruptive solutions and navigating intellectual property needs to shape their advancement into the marketplace. She enjoys bringing value to entrepreneurs and small businesses by cultivating key partnerships among industry, academia, and federal and state agencies, leading to both funding and growth.

Diane is co-instructor and mentor for the IgniteU Fellowship Program teaching design thinking to area college students enrolled in the program. She also manages one-to-one consultations with small businesses and entrepreneurs by coaching them with tailored strategies and solutions helping them to navigate the complexities faced by start-ups in their journey towards achieving their long-term goals. Diane is a certified SBA SCORE mentor and NSF I-Corp instructor.

She really enjoys sharing what she has learned through teaching, consulting, mentoring, and coaching.

Printed courtesy of www.romechamber.com/ – Contact the Rome Area Chamber of Commerce for more information.
139 W. Dominick St., Rome, NY 13440 – (315) 337-1700 – info@romechamber.com